I lead my business with feminine energy & empathy
I believe the best marketing doesn't make people feel sold to, it makes people feel understood. That's the heart behind everything I do at Canifax Marketing Co.
My mission is to help women-owned small businesses find their digital voice with confidence, creativity, and intention. Your business deserves marketing that feels authentic to who you are, not another one-size-fits-all formula.
In a world of noisy trends and algorithm chasing, I take a different approach. One rooted in empathy, guided by psychology, and built on genuine human connection. Because people don't buy simply because they saw your post. They buy because they trust your brand, feel seen by your message, and believe you understand what they need.
That's why every strategy I create is tailored to your business, your personality, and your goals. Together, we'll build marketing that feels aligned, creates meaningful connections, and gives you the confidence to show up authentically online.
Because the most impactful marketing doesn't chase attention, it builds trust. And when you lead with trust, sustainable growth naturally follows.
values
Authenticity
Let's be real, people are drawn to business's that are, well, real. Showcasing what makes your brand different is my focus. We get to build an authentic relationship and throw all that professional jargon out the door. No one wants to be sold to and put on a fake face when marketing should be fun.
partnership
In order to create a cohesive and enjoyable experience for the both of us, you will need to understand that this is an equal partnership. I'm not coming in as an employee. I will be able to produce successful work for your business as long as we can respect each other's work boundaries.
empathy
Shit happens and I completely understand. As long as we can communicate in an appropriate timeframe, we will be able to have a successful partnership for each of our businesses. I lead my business with empathy for all living things so read the room and leave the hate behind.
meet Michelle
If you've ever met a Type A Virgo, you've probably already got me figured out. I thrive on organized systems, thoughtful strategy, and digging into analytics to uncover what's actually working. So if your marketing feels a little chaotic, bringing clarity to it is kind of my specialty.
I've been working in marketing since 2016, combining my analytical mind with a creative heart to help women-owned businesses build authentic brands and meaningful connections online. I'm endlessly fascinated by the psychology behind why people trust certain brands and how intentional marketing can turn followers into loyal customers.
When I'm not working, you'll usually find me exploring the Oregon coast with my husband and our dog, wandering a local farmers market, discovering a new bakery, or adding another book to my ever growing TBR pile. I love slow mornings, fresh flowers, and finding joy in the little things; and I bring that same intentionality into the way I do business.
I believe success doesn't have to come at the expense of your peace. I value kindness over hustle, relationships over transactions, and thoughtful strategy over chasing every trend. My favorite part of this work isn't just growing businesses, it's helping the women behind them feel confident showing up as themselves.
what its like to work together
partnership over transactions
I don't want to be another vendor on your invoice. I want to become someone you trust when you're launching something new, celebrating a win, or figuring out your next move.
strategy before trends
You'll never hear me say you need to jump on every viral trend. We'll build a marketing strategy that's rooted in your goals, not someone else's algorithm.
progress over perfection
Marketing doesn't have to be loud to be effective. Sometimes the most meaningful growth comes from showing up consistently and serving your community well.
let's get social